Calidax is a programmatic media buying platform that gives advertisers incremental reach beyond walled gardens as well as direct access to premium inventory. Backed by state of the art technology, Calidax supports all major DSPs and is omnichannel, allowing advertisers to effortlessly optimize campaigns and maximize ROI.

Multiple data sources are pieced together to create identity-based audiences. Cookies don't matter! Our programmatic specialists then have a progressive and single view of a consumer based on identity, to target them across the open internet.

With real time data measurement & reporting, optimisation accuracy is increased to ensure maximum efficiency for every dollar spent. We will customise dashboards for your specific business needs so you can stay on top of your campaign performance.